Lamborghini is launching its third NFT project entitled “The Epic Road Trip“. These digital collectibles will be released over the next eight months, culminating in the unveiling of a new Lamborghini vehicle. The first series of four NFTs is available from August 8.
Between August 2022 to March 2023, Lamborghini will drop a series of four NFTs each month for four consecutive days. These will be available to purchase for just 24 hours each. The fourth NFT will be a limited edition of 63 units only, a reference to Lamborghini’s 1963 foundation. Another nod to that year is the price, with the main NFTs priced at $196.30 and the limited edition ones ten times that amount.
Exclusive surprises are available to customers who purchase complete monthly collections, including digital artwork by the Lamborghini Centro Stile and an exclusive tour of the Sant’Agata Bolognese’s Headquarters. However, the NFT owners will also need to complete a puzzle.
The latest initiative is in collaboration with INVNT.ATOM and NFT PRO,
Lamborghini has already had two successful NFT collections, the first was a series of digital postage stamps and the second a set of digital space keys. Its latest collection is a far more extensive project and is arguably part of a wider effort to cement the company’s reputation as the ultimate luxury automobile brand amongst its younger fanbase.
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world,” said Christian Mastro, Marketing Director of Automobili Lamborghini.” Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream.”
Other luxury car brands are riding the NFT hype too. Bentley will release its first NFT drop in September while McLaren is planning a collection. Meanwhile, Audi launched an NFT collection in May 2022 and Porsche auctioned a car sketch as an NFT.