Bharti Airtel has become the first Indian telecom company to enter the metaverse world. The network provider has announced a 20-screen multiplex in the metaverse called ‘Partynite’. It has been decided to name this virtual theater ‘Xstream’ and will house the content portfolio of various over-the-top (OTT) channels. The service will be available for free trial where the first episode of an OTT original or portions of regional language films can be shown.
The launch of this service is aimed at furthering Web3 adoption. For monthly subscription of Xstream, people will get Rs. 149.
Shashwat Sharma, Marketing Director, Airtel, said in a statement, “Through Metaverse, we aim to reach a larger audience, giving content enthusiasts an opportunity to sample Airtel’s Xstream Premium offerings and thus, achieve high-end Adoption helps.”
A video has been uploaded by Airtel on YouTube showing a glimpse of the virtual multiplex.
Digital avatars of people can be seen roaming and shopping in the cinema premises.
Like a physical movie theater set-up, this Metaverse multiplex too lit up in yellow light, with floors lined with red carpets.
##India’s 1st Multiplex in Metaverse – Airtel Xstream Premium
Essence is responsible for building Xstream, Airtel’s unified media agency of record. PartyNight Metaverse, on the other hand, is developed by Hyderabad-based Gamitronics.
“This multiplex experience is one of the most scalable use case scenarios for the Metaverse. Future opportunities here include streaming movies, music, live events and premium sports. It will also allow for social engagement,” said Partynite (Gamitronics) Founder Rajat Ojha said.
The metaverse can be defined as a fully functional virtual world where people can exist, work and socialize as avatars.
In January, investment bank giant Goldman Sachs had reportedly called Metaverse an $8 trillion (about Rs 6,12,66,800 crore) opportunity.
This industry is also gaining momentum in India.
Earlier this month, automaker MG Motor said it has launched MGverse, a metaverse platform to provide an immersive experience to its customers and stakeholders across multiple arenas.
Manish Maheshwari, the former head of Twitter India, is also working on bringing a Metaverse University to students from India and other countries.