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HomeThe Virtual CrunchTechnologyMeta plans to open its first retail store as it highlights metaverse-related...

Meta plans to open its first retail store as it highlights metaverse-related products

As it seeks to turn itself into a leader of the metaverse, Meta, formerly known as Facebook, said on Monday that it plans to establish its first real storefront next month.

The Meta Store will open on May 9 at the company’s Burlingame, Calif., headquarters, according to Meta. The Quest 2 virtual-reality headset, the Portal video calling gadget, and the Ray-Ban Stories smart eyewear will all be on display at the store. Customers may test out the gadgets and buy them in the shop or later online at Meta’s or Ray-websites Ban’s to experience with virtual and augmented reality.

The New York Times reported on the Meta Store’s development in November, citing internal papers and people familiar with the company’s ambitions.

“Experiencing virtual reality is the greatest way to grasp it,” said Mark Zuckerberg, Meta’s founder and CEO, in a statement.

Mr. Zuckerberg has thrown his firm into chasing his vision of the so-called metaverse, a future digital world in which individuals travel fluidly between virtual and augmented realities. This transition entails acclimating individuals on the platform to virtual- and augmented-reality gadgets, which is a significant shift for the social networking firm. It has spent the most of its 18-year history focusing on offering consumers with free software items backed by advertising.

Mr. Zuckerberg sees virtual- and augmented-reality devices as a stepping stone to a more connected future in which people feel more at ease conversing via wearable technology.

Other hardware devices being developed by the business include a wristwatch and more advanced augmented-reality glasses. Mr. Zuckerberg has stated that he expects the technology to take years to gain widespread use.

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