Reed Exhibitions, the organiser of WePack 2022, has announced a seven-in-one mega show covering the entire packaging industry chain. The WePack World Expo of Packaging Industry, including SinoCorrugated South 2022, SinoFoldingCarton 2022, SinoPaper South 2022, ‘Intralogistics and Process Management Expo 2022, DPrint 2022, Food Pack & Tech 2022 and Packcon 2022, was postponed from its original April date and will now take place from 13 to 15 July 2022, in Shenzhen World Exhibition & Convention Center.
As one of the most significant exhibitions of WePack 2022, SinoCorrugated South 2022 is a gala event with a history of more than 20 years and leading the development trend of the global corrugated packaging industry. The show is expected to attract more than 53,000 professional buyers in the corrugated industry with high purchasing power.
Effective communications with 100,000-odd overseas buyers and agencies from over 100 countries and regions will be realised via the seven hybrid events, which include online exhibition, online guided tour, target attendee programme, running man, industrial webinar, online exhibitor interview and exhibitor livestream.
In 2022, a new online platform will be created to break the spatial boundary via the advantage of the internet+, save the transportation cost of the two parties, improve the communication efficiency, quickly restart the overseas market for the exhibitors, and rebuild a trade bridge with the overseas targeted customers.
According to different dimensions such as market demands, product/technical solutions, purchase intention and industry trend, a customised theme tour route is designed for overseas visitors, equipped with professional emcees to visit exhibitors through the lens, introduce exhibits, and showcase the grandeur of the exhibition to the overseas visitors in an all-round way with the help of the livestreaming platform.
TAP is a unique service of SinoCorrugated South 2022. With more than 150,000 overseas buyers data, the professional overseas buyer team will collect the purchase information of the global packaging and printing market, invite overseas buyers with explicit purchase intent to participate in online match-making events before and during the exhibition and arrange over 500 online business match-makings for exhibitors with long-term cooperation respectively before and during the exhibition. Under the help of the unique one-on-one matching service of TAP, exhibitors could also reach out to over 2,000 purchase buyers worldwide.
An overseas shopping guide team of nearly 40 persons will be set up at the exhibition site to monitor the event messages of online exhibition platforms and major livestreaming platforms in real time. By collecting the purchase demands of overseas visitors, the on-site exhibitors could communicate with overseas visitors with the help of instant messaging software.
Jointly working with national industry associations and media in partnership with Reed Exhibitions Packaging and Printing Division on local hot topics, industry trends, market changes, etc, the exhibition will invite the member enterprises affiliated to the local association to participate in the industry thematic webinar as well as invite relevant exhibitors to participate in sharing and discussion.
Through the exclusive online interview room for exhibitors, the brand image, product advantages and technical characteristics of the interviewed exhibitors will be accurately passed on to the overseas market. At the same time, by focusing on the inquiry messages of major livestreaming platforms, it can realise the real-time interaction with exhibitors.
Through livestreaming events designed on the exhibition site, such as new product release, equipment startup, customer interactions, etc, the exhibitors could work with the organisers to activate overseas livestreaming at given time slots, enabling overseas visitors to participate in the exhibition and the events of exhibitors in a more “true-to-life” way.
With seven hybrid events, SinoCorrugated South 2022 offers the possibility to understand the global packaging market, to keep abreast of the latest products and technologies, to purchase new equipment and to introduce new technologies to respond to market changes in the post-pandemic era.