HomeThe Virtual CrunchTrendsIHOP launches 2 virtual brands

IHOP launches 2 virtual brands

IHOP has joined the virtual restaurant craze, creating two delivery-only brands — Thrilled Cheese and Super Mega Dilla.

In partnership with virtual restaurant provider Nextbite, the menus are available in over 50 IHOPS in Arizona, Kentucky, Maryland, Massachusetts, New Jersey, Nevada, Ohio, Rhode Island and Texas via Uber Eats and DoorDash.

“As we look back at the past two years, IHOP’s off-premise business has sustained its momentum at over 20% of our sales mix,” Jay Johns, president of IHOP, said in a company press release. “This Nextbite partnership will be a continued growth driver for our restaurants, specifically as we look at non-peak hours during lunch and dinner. These new virtual brands leverage what we do best, create delicious food on our griddles, and the menus are perfect for our existing equipment and capabilities.”

Thrilled Cheese offers a fun take on grilled-cheese sandwiches. The New Wave Fave, for example, features American cheese, bacon, tomato, over-medium eggs, and avocado on multigrain bread, according to the release. The Super Mega Dilla menu was inspired by the latest social trend of folding quesadillas in unique and fun ways. The menu offers five savory quesadillas, such as the Mega Chicken Ranch Dilla, made with crispy chicken tenders, ranch, bacon, pepper jack cheese and avocado.

“We’re thrilled to partner with IHOP who has a large footprint across the United States, where we can maximize their kitchen output with new, in-demand, delivery-only menus,” Alex Canter, CEO and co-founder of Nextbite, said in the release. “Based on our early test results and the excitement shown so far by the IHOP franchisees, we hope to expand to more IHOP restaurants throughout the year.”

In addition to the Thrilled Cheese and Super Mega Dilla, Nextbite’s brand portfolio of delivery-only menu items includes George Lopez Tacos and HotBox by Wiz Khalifa, along with other menus, such as Miss Mazy’s Amazin’ Chicken.

IHOP has 1,750 restaurants around the world.

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